![]() ![]() We believe, we believe, deep into our gut that, that metric is fixable, okay. This is going to be a tremendous focus for my management team in 2019 and beyond.īut the one flashing light that you got to worry about is the decline in listening hours. Without a doubt, the biggest challenge at Pandora is clearly related to active users and, even more importantly, listener hours. ![]() These are the statements that lead me to conclude that active monthly listenership at Pandora that will be reported is not going to be great. We expect over time to create new, unique audio packages that will bring together the best of both services, creating a powerful platform for artists to reach their fans and to create new audiences. By midyear, we expect to deliver a new Pandora-powered channel to our SiriusXM app users based upon their favorite artist and a new radio channel, driven by the latest trend from Pandora's billions of thumbs SiriusXM subscribers will also receive an extended 14-day trial to Pandora Premium. Select Pandora listeners will receive an offer to obtain a unique $5 a month mostly news - mostly music or news talk package in their satellite-equipped vehicle. In early February, we will begin a targeted promotion to SiriusXM subscribers and Pandora listeners. We also intend to capitalize on cross-promotion opportunities between SiriusXM's more than 36 million subscribers across North America and Pandora's approximately 70 million monthly active users. This kind of data should help us refine our marketing efforts for retention, conversions, win back as well as our streaming experience for SiriusXM subscribers over time. Data from Pandora can significantly improve our understanding of these users' preferences and behaviors when it comes to music listening. Based upon our preliminary research, approximately half the owners of the SiriusXM-enabled vehicle fleet have used Pandora in the past 2 years. ![]() With our massive audience, particularly from the Pandora side, comes a tremendous amount of listener data that will be invaluable as we grow the combined company in the future. ![]() Quite simply, I'd like to monetize at some level every single one of the close to 23 million SiriusXM trials we are running annually. There are strong prospects for cross-promotion across our combined North American audience. We see tremendous opportunities to create attractive and unique audio packages that combine our strengths, SiriusXM's in-vehicle position with Pandora's strong position out of the vehicle. We expect this next-generation platform to eventually be deployed throughout all of our new car distribution. I'm also pleased to announce a significant expansion of 360L at General Motors, where we'll have several models rolling out by year-end with this enhanced functionality. Spotify losing money until 2021 (possibly longer) and all Siri /XM is doing is joining that club.Īpple wants nothing to do with Siri - if spite of what some traders think is a "match made in heaven". With the build-up of global resources the internet music streamers (Apple, Spotify, former Pandora, EVERYONE AND HIS MOTHER) are ALL discounting their services, subscriptions, rev streams (e.g. So, time to get into internet vice satellite radio (S and X bands) since the "strangle hold" on the vehicle manufacturers will SOON hit that proverbial brick wall.that's why you saw weak (reaffirmed) guidance just recently. (sorry Loral).besides one nasty space weather event (radiation) and the whole thing goes poof in a millisecond or two (probability over 9% over time). Siri was just whistling past the graveyard and simply realized the days of maintaining that high priced geostationary satellite infrastructure were coming to an end. ![]()
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